Ad Spec Information

We’ve created this expandable area to illustrate all of our different ad styles with demos and spec requirements. Click on the thumbnail image below for a screenshot or video demo of the ad unit in action. For further specifications, click on the “more information” button. All creative and tracking links are required 5 business days for high impact units and 2 business days for standard units prior to launch. If UBM is designing/developing the unit, please allow 3 weeks for entire production process. If you have any additional questions, please contact your sales representative.

Standard Units
  • Leaderboard
    • Dimensions: 728 x 90 for desktop and a 300x50 static image for handheld devices
    • Served in top pos
  • Rectangle
    • Dimensions: 300x250
    • Served in medium rectangle position
  • Half Page Ad
    • Dimensions: 300x600
    • Served in large vertical rectangle position
  • Tile
    • Dimensions: 125 x 125
    • Served in square position
  • Sky
    • Dimensions: 120x600
    • Served in sky position
  • Wide Sky
    • Dimensions: 160x600
    • Served in wide sky position
High Impact Units
  • Welcome Ad
    • Your ad is the first thing visitors see upon arriving at our sites
    • Served only one time per day to each visitor
    • Dimensions: 640x480
    • All third party tags will need to be https supported to serve on a secure page.
  • Book Ends
    • Covers left and right sides of homepage. Your message remains fixed as users scroll up or down
    • Dimensions: 1260x590, 1260x625, 1260x845, 1380x720, 1580x870 (all sizes are needed)
    • See more information for viewable portion of ad
  • In-Read Video
    • High impact video unit embedded into the middle of editorial articles
    • Resolution: Max 1920 x 1080; Min 640 x 360
  • Native Ads
    • A static image no larger than 640x480 with a file size under 100k. (Native Ads will scale down the image)
    • Headline copy: 60 to 75 characters including spaces
    • Body copy: Max of 250 characters including spaces
    • Linking URL (1x1 tracking pixels are accepted for click and impressions tracking)
  • In-Banner Video
     
    • Accepted via 3rd party tag
    • Must follow our Rich Media Specifications
    • Recommended sizes for video in banner: Rectangle 300x250 or Welcome ads 640x480
More Standard Units
  • Technical Paper Sponsorship
    • Technical Paper(s) will receive promotion within a 45 day period in the Technical Paper Newsletter and relevant contextual placements. Lead access will be available 24 hours 7 days a week.
  • NPN (New Product Newsletter)
    • Premium Placement
    • Featured Placement
    • Product Spotlight
    • Product Listing
  • Sample source (Newsletter)
    • 290 x 200 static image
    • Headline up to 25 characters
    • Text up to 200 characters
  • Datasheets Product Showcase (Newsletter)
    • 110 x 110 static image
    • Headline up to 25 characters
    • Text up to 200 characters
  • Editorial Newsletter
    • Static jpg or gif are required
    • Dimensions: Top banner (728 x90) and rectangle banner (300x250)
  • Video Newsletter
    • Video thumbnail - 120x90 (aspect ratio - 4:3) - non-progressive jpg (Required)
    • Short description, less than 250 characters (includes spaces & punctuation) (Required)
    • Short video "headline" - 35 characters or less. (Required)
    • Url to a landing page offering information on the video, product, or company mentioned. (Optional)
    • Video file: 3g2, 3gp, asf (streaming for Windows Media Player), avi, dv, flv (VP6), mov (QuickTime multimedia), mp4 (H.264), mpeg, mpg (MPEG-1 and MPEG-2), qt (QuickTime), wmv (Windows Media Video). Video files must be no larger than 2 GB