Ad Spec Information
We’ve created this expandable area to illustrate all of our different ad styles with demos and spec requirements. Click on the thumbnail image below for a screenshot or video demo of the ad unit in action. For further specifications, click on the “more information” button. All creative and tracking links are required 5 business days for high impact units and 2 business days for standard units prior to launch. If UBM is designing/developing the unit, please allow 3 weeks for entire production process. If you have any additional questions, please contact your sales representative.
Standard Units
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Leaderboard
- Dimensions: 728 x 90 for desktop and a 300x50 static image for handheld devices
- Served in top pos
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Rectangle
- Dimensions: 300x250
- Served in medium rectangle position
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Half Page Ad
- Dimensions: 300x600
- Served in large vertical rectangle position
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Tile
- Dimensions: 125 x 125
- Served in square position
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Sky
- Dimensions: 120x600
- Served in sky position
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Wide Sky
- Dimensions: 160x600
- Served in wide sky position
High Impact Units
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Welcome Ad
- Your ad is the first thing visitors see upon arriving at our sites
- Served only one time per day to each visitor
- Dimensions: 640x480
- All third party tags will need to be https supported to serve on a secure page.
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Book Ends
- Covers left and right sides of homepage. Your message remains fixed as users scroll up or down
- Dimensions: 1260x590, 1260x625, 1260x845, 1380x720, 1580x870 (all sizes are needed)
- See more information for viewable portion of ad
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In-Read Video
- High impact video unit embedded into the middle of editorial articles
- Resolution: Max 1920 x 1080; Min 640 x 360
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Native Ads
- A static image no larger than 640x480 with a file size under 100k. (Native Ads will scale down the image)
- Headline copy: 60 to 75 characters including spaces
- Body copy: Max of 250 characters including spaces
- Linking URL (1x1 tracking pixels are accepted for click and impressions tracking)
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In-Banner Video
- Accepted via 3rd party tag
- Must follow our Rich Media Specifications
- Recommended sizes for video in banner: Rectangle 300x250 or Welcome ads 640x480
More Standard Units
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Technical Paper Sponsorship
- Technical Paper(s) will receive promotion within a 45 day period in the Technical Paper Newsletter and relevant contextual placements. Lead access will be available 24 hours 7 days a week.
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NPN (New Product Newsletter)
- Premium Placement
- Featured Placement
- Product Spotlight
- Product Listing
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Sample source (Newsletter)
- 290 x 200 static image
- Headline up to 25 characters
- Text up to 200 characters
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Datasheets Product Showcase (Newsletter)
- 110 x 110 static image
- Headline up to 25 characters
- Text up to 200 characters
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Editorial Newsletter
- Static jpg or gif are required
- Dimensions: Top banner (728 x90) and rectangle banner (300x250)
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Video Newsletter
- Video thumbnail - 120x90 (aspect ratio - 4:3) - non-progressive jpg (Required)
- Short description, less than 250 characters (includes spaces & punctuation) (Required)
- Short video "headline" - 35 characters or less. (Required)
- Url to a landing page offering information on the video, product, or company mentioned. (Optional)
- Video file: 3g2, 3gp, asf (streaming for Windows Media Player), avi, dv, flv (VP6), mov (QuickTime multimedia), mp4 (H.264), mpeg, mpg (MPEG-1 and MPEG-2), qt (QuickTime), wmv (Windows Media Video). Video files must be no larger than 2 GB