Book Ends
Description
Resolution sizes are based on top 5 most common screen resolution sizes of online users. The ads are not limited to serve to these resolution sizes only. For example, if a user's resolution size falls between the resolution sizes outlined below, the smaller resolution size will serve up.| Dimensions: | 1260x590, 1260x625, 1260x845, 1380x720, 1580x870 (all sizes needed) |
| Formats: | jpg, png, gif |
| Max File Size: | 200K or less |
| Screen Resolution | Actual File Size | * Ad space available based on website width of 1058 pixels. Please note EEtimes.com is 990 pixels wide. Therefore, the bookend ad should display with a slight gutter between the website and image. |
|---|---|---|
| 1280x768 | 1260x590 | approximately 101 pixels each sides of unit |
| 1280x800 | 1260x625 | approximately 101 pixels each sides of unit |
| 1280x1025 | 1260x845 | approximately 101 pixels each sides of unit |
| 1400x864, 1400x900 | 1380x720 | approximately 161 pixels each sides of unit |
| 1600x1050, 1600x1200 | 1580x870 | approximately 261 pixels each sides of unit |
General rules and considerations
| Background color: | The middle portion of the images serves as the background color when serving on the website. We will only accept images with a specific gray background color. Please use hexadecimal code #A1A1A1 for this portion of the images. |
| Clear branding: | Creative materials must clearly identify the product or service that is being promoted. |
| Misleading users: | Creative material that resembles the visual style of the content area on which it is displayed is prohibited. This includes but is not limited to using the colors, marks, fonts or icons explicitly associated with the site; for example, an ad on InformationWeek should not appear to be an InformationWeek news article. |
| Borders: | Ads must have a border or otherwise clearly stand out from the site on which they are displayed. For example, white ads must have a border when displayed on a white background. |
| Links: | All links should be clearly identified within the ad unit. |
| Suggestion: | The bottom portion may be cropped if a browser is not fully expanded to full screen. Keep the text copy or button graphics towards the top which will have a better chance to be exposed to the audience. |
Notes
- 3rd party listing not supported
- Tracking 1x1 pixel and click trackers accepted
- Flash is not supported
- HTML creative is not supported
- No animation
Diagram
