Welcome Ad
| Dimensions: | 640x480 |
| Formats: | gif, jpg, html, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5 |
| Max File Size: | 100K |
| Frequency Cap: | 1 view per user, per 24 hour period, Non-Looping |
| 3rd Party Ad: | Needs to be https supported to serve on a secure page |
Creative Format
Welcome Ads are comprised of two elements; timer/skip feature and the object creative. All three elements are required. Details for each are as follows:| Timer and Skip Feature: | The Welcome Ad timer is located above client creative in the upper right corner. Triggered upon loading, the user has the option of skipping or viewing the ad in its entirety. Clocking up to 15 seconds, the timer counts down each second before the user is automatically redirected to intended page. |
| Object Creative: | The Welcome Ad is launched in the center of the page and is comprised of one click-thru which redirects users to a new window when clicked. If a user does not skip or click on the ad, they will be automatically redirected to the intended page. |
Creative Specifications
| jpg, gif, png |
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| Video |
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Tracked Metrics
The following metrics are tracked via UBM:- Unique Loads
- Clicks